Marketing Research And
Insights

Our data-driven marketing research and insights team provides access to a wide range of data sources, allowing you to better understand your consumers and business, and gain a competitive advantage in the digital sphere.
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What exactly are “digital research and insights”?

If your company seeks to understand consumer behavior and respond quickly, our digital research and insights services offer the perfect solution.
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Brand health and SWOT analysis

We offer insights that will empower you to develop new ideas, identify key growth opportunities, and build a unique brand identity.

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Define Audience Intelligence

Our market research specialists can assist with intent searches by helping you define your brand, target audience, income, location, gender, interests, and demographics.

Define Audience Intelligence

Consumer and Sector Analysis

To maximize your return on investment, our team of big data specialists can help you identify your target market and focus on the most promising industry.

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Keyword Search Intent Analysis

To improve your website’s ranking, attract high-quality leads, and connect with the right audience, create a well-crafted keyword strategy.

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Analysis Competition & Competitors

To help you adapt, improve, and gain a competitive edge, we aim to understand the strategies that are working well for others in your market.

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UI / UX & Website Audit

We help you craft a user interface that connects with your audience by considering intuitive design, your company’s goals, and your industry.

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Crisis
Analysis

We analyze data to evaluate risks, uncover vulnerabilities, create crisis scenarios, and provide comprehensive reports. This approach helps in preventing or reducing the impact of potential crises.

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Auditing of Existing Digital Activity

Digital activity audits boost performance and reduce costs by addressing negative perceptions, setting new goals, and driving improvements.

Full Service Agency

m1

15+

Years of work experience

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1500+

Website Done

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95%

Satisfied and
Happy Clients

m4

1200+

Social Media
Clients

m5

3000+

SEO Keyword Optimization

Digital research and insights’ advantages

Recognize your market

It helps you grasp consumer preferences, competitive dynamics, market demands, and market sizes, while also guiding you on how to expand your organization.

Recognize your rivals

Real-time information allows you to swiftly adjust your business strategies to adapt to changing trends and stay ahead of your competitors.

Understanding business insights

Market analysis is essential at all stages of business strategy. It provides valuable data and insights for accurate forecasting and can shape critical strategic decisions.

Identify who your target market is.

Detailed data allows you to build an in-depth buyer’s profile, covering aspects such as age, gender, location, interests, product search behaviors, brand loyalty, and more.
Your posts’ reach, likes, and comments may be tracked using tools like Twitter Analytics, Facebook and Instagram Insights, etc. Each platform offers unique features.

Understand SWOT analysis

Market research reveals your competitors' strengths, weaknesses, opportunities, and threats. This insight helps you determine the best strategies and set priorities for your company.

Market entry strategy

Market research is valuable for launching new products or entering new markets. Consistent research also helps identify growth opportunities.

Saving a lot of money

One of the key benefits of market research is its ability to enhance efficiency and lower costs, helping businesses save both time and money.

Know your trade.

Quantitative projections allow you to assess your company's current position, forecast its potential growth over the next 5 years, and identify the strategies needed to achieve these goals.

Frequently asked questions

The most common inquiries about research and
Insight Services

What are the offerings of your research and insight services?

Our research and insight services provide you with the information needed to shape your marketing strategy. We tailor the data to deliver clear, actionable results, helping you understand customer desires and identify ways to bridge gaps in your service or product offerings.

Which fields gain from customer research?

Organizations of all kinds benefit from utilizing client feedback. The most successful companies leverage consumer insights research to refine strategies, marketing efforts, and product development, or to improve existing offerings.

What kinds of reporting on research does NSMedia offer?

NSMedia offers both pre-packaged (syndicated) market research reports and custom research tailored to specific client needs. We also have an extensive library of market research papers that are either forthcoming or in development, with reports released at regular intervals. We can expedite the release of upcoming reports based on client preferences.